What's the big deal?

Artist Louie Gong, M.Ed. (Nooksack) founded the groundbreaking lifestyle brand Eighth Generation with just a sharpie and a pair of canvas shoes - and then used the resourcefulness and creativity taught to him by his humble upbringing to build the fastest growing Native-owned company in the United States or Canada. In 2019, he sold the Eighth Generation to the Snoqualmie Tribe, ensuring local indigenous stewardship of the business for generations into the future. Now one of the most successful Native artists in history, Louie's innovative, values-based business practices are the blueprint for future generations of cultural artists.

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SUPPORTING INDIGENOUS-OWNED BUSINESSES

PROJECTS

Puget Sound Transit

PRESS

(He) opened the door for countless other Indigenous creatives to make a living through art.
“I wanted to create the business that I needed when I was an emerging artist.”

2022

Mixed race dialogue isn't post-race. It's more race.

2010

If we can remember 20 ways to order our coffee, we can learn more than 6 words for describing identity.

2013